The Tomato Effect is the trend in which highly effective methods of improving “X” problem are rejected for illogical reasons.
Additionally, the Tomato Effect can also refer to the trend in which people know the benefits of “X” method or habit, and reject participating in the habit without any real reason.
[The Tomato Effect was named after North Americans, who until the 1800s, completely avoided eating tomatoes even though Europeans had been consuming them safely for years.]
0 comments